Schoeller Arca Systems





 

Attractive packaging increases sales of Krombacher beer

For the new Krombacher-crate-family, a new production method has been developed. Through this the grips can be encased completely with the soft touch-material and rip formations on the inner surface of the grips can almost be avoided. This results in improved ergonomics.

The new technology improves also the visual impact of the crate as large-area in-mould labels can now be used, giving the crate a specific charisma. This is very important as modern crates offer far more than merely an efficient way to store and transport products. They are a vital tool for product branding and sales since consumers packaging has become a major criteria for purchasing decisions.

Increased sales results of Krombacher confirms the influence of attractive an packaging at the point of sale.

Back