Packaging Sizes – the right choice for your needs.

Sales strategy – carrying comfort – logistic efficiency.
The different demands that our customers make on a bottle crate,
has consistently contributed to the  development of new crate designs and different package sizes.

Crate family - flexible sales strategy

In order to be flexible for the different requirements of the market, Breweries often procure crate families which include the standard sizes 20 x 0,5 l, 24 x 0,33 l, 11  0,5 l and 12 x 0,33 l. Hence it is possible to choose the appropriate package size according to the consumer  behaviour. This is why, e.g. small packaging sizes are reverted to when a new product is launched. In established markets, on the other hand, large packaging sizes are sold.

Optimized carrying comfort

For the benefit of the carrying comfort we neglected to optimize the packaging density. The crates are equiped with an ergonomic middle handle lengthwise. They are light and the small packaging sizes are to encourage the customers to spontaneous purchase decisions.

Optimized logistic efficiency

Logistic efficiency came to the fore when developing the packing solution for Herforder. The objective was to achieve the highest number  of  bottles inside the crate and best utilization of the crates on the pallet.